1. Think of your site as a tool for building relationships - not simply an information listing.

2. Add content that is relevant and interesting to hold your visitors’ attention. Update often.

3. Anticipate what information your prospects want from your web site. (Think about how YOU use the web.)

4. Add a Guest Book as a means to learn more about your market and a way to build an e-mail list.

5. Avoid clip art animations and other gimmicks that keep your site from having a professional appearance.

6. Make sure your site is easy for the user to navigate.

7. Include lots of interesting photos - but keep their file sizes down for faster downloading.

8. Add links to sites that will provide useful information to your users. This will bring them back to the site and have them referring others.

9. Invite your customers to e-mail their related photos and stories for inclusion on your site.

10. Have fun and stay in control!

Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results. 1. Publish Relevant Content Laptop.Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Fine-tune your web writing skills. Identify and target a keyword phrase for each page. Think about how your reader might search for that specific page (with phrases like "mechanical engineering in Michigan," "best applied physics program," or "Michigan Tech degrees"). Then, repeat this phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.